Case study
Artisan Coffee Roasters (+547% Revenue)
Our client transformed from a struggling local roastery into a thriving direct-to-consumer coffee brand, with email marketing becoming their primary revenue driver and customer retention strategy.
+425% Email Revenue Contribution
$784/mo → $26k/mo (8% → 42% of total revenue)
+89% Open Rate
18% → 34%
+300% Click-Through Rate
1.2% → 4.8%
+131% Revenue Per Email
$0.32 → $0.74
we worked on
No items found.
1. Limited Reach
Confined to local businesses with no scalable customer acquisition
2. High Customer Acquisition Costs
Reliant on Facebook ads, which ate into margins with inconsistent returns
3. Low Customer Retention
12% monthly churn rate and short 2.8-month subscriber lifetime
4. Brand Recognition
Unknown outside small community, competing against established coffee brands
Months 1-2
Setup & Data
- Implemented advanced email segmentation based on purchase behavior, coffee preferences, and engagement levels
- Created comprehensive welcome series (7 emails over 14 days)
- Added exit-intent popups with coffee preference quiz
- Integrated Klaviyo with Shopify for better attribution tracking
Months 3-4
Content & Automation
- Launched educational content about coffee origins, brewing methods, and roasting profiles
- Implemented abandoned cart recovery sequences
- Created VIP segment for high-value customers with exclusive early access to limited roasts
- Added SMS integration for time-sensitive offers
Months 5-8
Retention & Scaling
- Developed subscription-focused email flows with pause/modify options to reduce churn
- Created seasonal campaigns around coffee harvest seasons
- Implemented referral program with email automation
- Added post-purchase sequences to encourage reviews and repeat purchases
Months 1-2
Setup & Data
- Implemented advanced email segmentation based on purchase behavior, coffee preferences, and engagement levels
- Created comprehensive welcome series (7 emails over 14 days)
- Added exit-intent popups with coffee preference quiz
- Integrated Klaviyo with Shopify for better attribution tracking
Months 3-4
Content & Automation
- Launched educational content about coffee origins, brewing methods, and roasting profiles
- Implemented abandoned cart recovery sequences
- Created VIP segment for high-value customers with exclusive early access to limited roasts
- Added SMS integration for time-sensitive offers
Months 5-8
Retention & Scaling
- Developed subscription-focused email flows with pause/modify options to reduce churn
- Created seasonal campaigns around coffee harvest seasons
- Implemented referral program with email automation
- Added post-purchase sequences to encourage reviews and repeat purchases
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