Artisan Coffee Roasters (+547% Revenue)
Our client transformed from a struggling local roastery into a thriving direct-to-consumer coffee brand, with email marketing becoming their primary revenue driver and customer retention strategy.
+425% Email Revenue Contribution
$784/mo → $26k/mo (8% → 42% of total revenue)
+89% Open Rate
18% → 34%
+300% Click-Through Rate
1.2% → 4.8%
+131% Revenue Per Email
$0.32 → $0.74
1. Limited Reach
Confined to local businesses with no scalable customer acquisition
2. High Customer Acquisition Costs
Reliant on Facebook ads, which ate into margins with inconsistent returns
3. Low Customer Retention
12% monthly churn rate and short 2.8-month subscriber lifetime
4. Brand Recognition
Unknown outside small community, competing against established coffee brands
Segmentation Strategy
Created 12 distinct segments based on purchase history, engagement, and coffee preferences, allowing for highly targeted messaging.
Content Quality
Shifted from purely promotional emails to 40% educational content, establishing our client as a trusted coffee authority.
Automation
Implemented 8 automation email flows that generated 45% of total email revenue without manual intervention.
Personalization
Used dynamic content blocks to show relevant products based on previous purchases and stated preferences.
Segmentation Strategy
Created 12 distinct segments based on purchase history, engagement, and coffee preferences, allowing for highly targeted messaging.
Content Quality
Shifted from purely promotional emails to 40% educational content, establishing our client as a trusted coffee authority.
Automation
Implemented 8 automation email flows that generated 45% of total email revenue without manual intervention.
Personalization
Used dynamic content blocks to show relevant products based on previous purchases and stated preferences.
